Frequently asked questions about local business websites and getting found online.

The product is the $100/month relationship that keeps you ranking and getting recommended by AI, month after month. The $499 build is how it starts and what lets us do that work directly on your site. So it is $100/month, plus $499 to get started. No long contract, cancel the monthly any time, with 30 days notice.

Seven days from brief to live is our target. Day 1 is the intake brief, a short form you fill out about your business. No call required. Days 2-6 are research, design, build, and SEO. Day 7 is your review, one round of revisions, and DNS cutover. The clock starts when you return the brief, and we do not push the site live until you approve it. If you need more rounds of revisions, we keep going. The launch date moves to match your pace, not the other way around.

Reboot builds with the right technical structure, local citations, and genuine on-page SEO from day one, and most local clients we build for reach the top Google results for their service area, often within the first weeks. Total Solar Cleaning reached Google position one for their primary cost query within weeks of launch, and East West Kung Fu is the top recommendation across all four AI engines we track for their brand query. Results vary by market and query, measured monthly.

Modern automation and design tooling. Reboot has removed the overhead that traditional agencies pass along: no account managers, no slide decks, no quarterly retainers required for a one-time build. The $499 covers research, copy, design, build, the technical setup search engines and AI read, and deployment. Most agencies charge $3,000 to $8,000 for the same scope because they carry staffing costs that Reboot does not.

Two separate things. Before launch: one revision round is included in the seven-day window. If you want more rounds, we keep going at no extra cost. The launch date adjusts to match your feedback pace. You approve the site before anything goes live. After launch: minor updates are included free for the first 30 days. After that, email us via our contact page to request changes, or move to the monthly where updates are always covered.

Full payment ($499) is collected at checkout via Stripe. Work begins within one business day. All sales are final once work commences. Reboot uses Stripe for secure payment processing. Please review our Terms of Service for full details.

Reboot builds in a full review day before launch. You see the site, give feedback, and we revise before anything goes live. We will not push the site live until you are satisfied with the direction. After launch, you have 30 days of included updates. If something is not right, we fix it.

Local service businesses across the US: plumbers, electricians, HVAC contractors, landscapers, dentists, salons, auto repair, restaurants, law firms. Anything customer-facing with a physical service area. Reboot has built sites and run AI search visibility campaigns for martial arts schools, solar panel cleaners, trucking companies, and foster youth nonprofits. If your business depends on the phone ringing from local search, Reboot is a fit.

Yes. Either way the relationship is $100/month. If we take your site over and host it, we apply every visibility change ourselves, usually the same week, and the whole plan ships. If we can't run your site, you get the same monthly plan, but you and your developer apply it on your own schedule. We don't support the implementation in that case, so how much of the plan actually ships depends on your setup. The whole plan ships when we build and run it. Same price either way. So if your current site is one you no longer maintain, or one that is expensive to keep running, replacing it with a site we build and run usually makes sense. Current advisory clients include martial arts schools, solar cleaning companies, and AI security startups.

No. Reboot researches your business, writes the copy, and uses stock or AI imagery if you do not have photos. If you do have photos, even better. The intake brief takes about ten minutes. You describe your business, customers, and service area. Reboot handles the rest.

Yes. Email Reboot what needs changing and we handle it. On the monthly, ongoing edits are included. You also get 30 days of included updates after launch, and you own the site and all its files.

The $100/month relationship is the heart of what Reboot does, and the product itself. It includes monthly on-page optimization done for you, local citation building, AI search visibility monitoring across major AI engines such as Google, ChatGPT, Claude, and Perplexity, the ability to see every lead your site brings in so you know what it's producing, website hosting, content and site updates, and a plain-English monthly report. We apply every change ourselves, usually the same week. The $499 build gets you live; the monthly is what keeps customers finding you. Cancel the monthly any time, with 30 days notice.

Hosting is included in the monthly. If you do not have a domain yet, Reboot will help you register one. You own the domain outright. Reboot deploys on Cloudflare Pages, which is fast and reliable with a global CDN.

You do. Reboot hands over all the assets at the end of the project. If you ever move to a different provider, you can take the files with you. There are no lock-in clauses, no proprietary page builders, and no hidden dependencies.

Not necessarily. If you need an e-commerce store, a custom booking system, or a web application, Reboot is not the right shop. Reboot is built specifically for local service businesses that need to rank on Google and get recommended by AI. If your business depends on the phone ringing from search, it is a strong fit. If your model does not rely on search at all, you may not see the return.

Paid ads and lead platforms charge you every month and reset to zero when you stop. Being the business AI recommends works differently: it's a channel most businesses aren't buying yet, and it builds on the site you own instead of a placement you rent. Many owners run both, then weigh how much each is producing over time. Results vary by market, measured monthly.

Click "Get Free Audit" anywhere on the site, tell Reboot about your business, and we will be in touch by the next business day. The audit is free and there is no commitment.

Three things move the needle for plumbers: a website that ranks in your service area, a verified Google Business Profile with recent reviews, and the kind of machine-readable business details that let AI engines recommend you by name. Most plumbers rely on referrals and shared lead platforms like Angi or Thumbtack, which charge per lead and give the same leads to your competitors. A website you own generates calls directly. Reboot builds plumber websites for $499 with local SEO and AI optimization included from day one.

The most common reasons a local business website gets no calls: the phone number is not visible on every page, there is no clear call to action above the fold, the site loads slowly on mobile, Google cannot find the site in local search results, and AI engines have no business details they can read. Reboot audits all five of these in the free site audit. In most cases, the fix is technical, not a redesign. The behind-the-scenes details that tell Google and AI what your business is, a properly configured Google Business Profile, and mobile-first page structure solve the majority of zero-call websites.

Google ranks local businesses using three main signals: relevance (does your site clearly describe what you do and where), distance (how close you are to the searcher), and prominence (reviews, backlinks, citations, and business details Google can read). If your competitor outranks you, they likely have a more complete Google Business Profile, more recent reviews, better on-page SEO, or cleaner code that labels their business for Google. Reboot can identify the exact gaps with a free site audit.

Referral networks have a ceiling. When a local business grows past its initial word-of-mouth circle, the phone stops ringing unless there is a digital presence to fill the gap. The fix is not more networking. It is making your business findable by people who do not already know you. That means a website that ranks in your service area, a Google Business Profile with reviews, and structured content that AI search engines can cite. Reboot builds all three into every $499 website.

It depends on your market and margins. Google Ads can work for plumbers, but the cost per click for "plumber near me" runs $15 to $50 in most metros, and you pay whether the lead converts or not. A $499 website with local SEO generates organic calls with no per-click cost. Many Reboot clients find that a well-optimized website with the right technical setup and a Google Business Profile outperforms paid ads for local service queries, especially when combined with AI search visibility work so AI engines recommend them directly.

The industry benchmark is 5 to 10 percent of gross revenue for established businesses, and up to 15 percent for newer ones trying to grow. For a plumber doing $300,000 in revenue, that is $15,000 to $30,000 per year. The question is where to spend it. Reboot recommends prioritizing a website that ranks ($499 one-time), a verified Google Business Profile (free), and review collection (free). These three generate organic leads with no recurring ad spend. Paid ads can supplement, but they should not be the foundation.

Wix and Squarespace are general-purpose website builders. Reboot builds specifically for local-business lead generation, with the technical setup search engines and AI read, AI search visibility structure, and technical SEO from day one. Wix sites can look fine, but they do not produce the information AI can actually read and trust to get you ranked on Google or recommended by ChatGPT. Reboot sites include the code that labels your business for AI, FAQ formatting, machine-readable business details, and llms.txt files that tell AI crawlers exactly what your business does. That is a different product from a template builder.

A $5,000 website from a traditional agency includes account management meetings, revision rounds spread over weeks, and overhead costs that have nothing to do with the site itself. Reboot delivers the same technical quality (custom design, the technical setup search engines and AI read, mobile-first, local SEO) for $499 by removing that overhead. The difference is not in the website. It is in how the agency operates. Reboot automates research, uses AI-assisted tooling for copy and design, and does not carry the staffing costs that agencies pass to clients.

A cheap website is good enough if it ranks, loads fast, and converts visitors to calls. Price alone does not determine quality. A $499 Reboot site includes the same technical SEO, the behind-the-scenes details that tell Google and AI what your business is, and mobile optimization that agencies charge $3,000 or more to deliver. A $15/month Wix site looks fine but lacks the details AI engines need to recommend you and any AI-readable content. The question is not how much you spend. It is whether the site is built to generate leads.

Wix works for a simple online presence with no lead generation goals. If you need your phone to ring from Google or AI search, hire someone who builds for that purpose. Reboot builds sites with local SEO, the technical setup search engines and AI read, and AI search visibility structure for $499. A Wix site can cost $17 to $45 per month (over $200/year) and still not rank. The total cost of ownership is often higher than a one-time professional build when you factor in the leads you miss.

Facebook is useful for reviews and local community presence, but it is not a replacement for a website. Facebook pages do not rank in Google search results for service queries. AI engines like ChatGPT and Perplexity cannot pull clean business details from Facebook the way they can from a website built with the code that labels your business for AI. A plumber who relies only on Facebook is invisible to anyone searching Google or asking an AI assistant for a recommendation. The best approach is both: a website for search visibility and Facebook for community engagement.

When a customer asks ChatGPT, Claude, or Perplexity "best plumber near me," your business should be one of the names that comes back. AI search visibility is the practice of structuring your website so AI engines can read it, understand what you do, and recommend you by name. Reboot includes this in every website build: the code that labels your business for AI, FAQ content, llms.txt files, and machine-readable business details that AI crawlers pick up. US Kuo Shu Academy, an AI search visibility consulting client, is named across AI search engines on its brand queries. East West Kung Fu is the top AI recommendation across engines for its brand query, "What is Bok Fu Do?" Results vary by market and query, measured monthly.

ChatGPT recommends businesses based on what it can find and verify about them across the web. To get recommended, your business needs a website with machine-readable business details AI can read and trust, a verified Google Business Profile, consistent citations across directories, FAQ content that directly answers common questions, and an llms.txt file that tells AI crawlers what your business does. Reboot builds all of these into every website. The more verifiable facts AI engines can find about your business, the more likely they are to recommend you.

AI search visibility is the process of making your business visible to AI search tools like ChatGPT, Claude, Perplexity, and Google AI Overviews. These tools answer questions by pulling from websites that have clear, structured, verifiable content. For small businesses, that means adding the technical details AI engines need to recommend you, writing FAQ content in answer-first format, creating an llms.txt file, and ensuring your business information is consistent across the web. Reboot is one of the few agencies that builds this into every website. Most agencies still focus only on traditional Google SEO.

Ian Ho, the founder, is a former eBay technical architect who spent 15 years in marketing as a CMO and agency founder serving local businesses. He built Reboot to answer one question: why does a good website cost so much and take so long? Reboot currently runs AI search visibility campaigns for martial arts schools, solar cleaning companies, trucking logistics firms, foster youth nonprofits, and AI security startups. The company is based in Las Vegas, Nevada and serves local businesses across the US.

Yes. Total Solar Cleaning, a Reboot-built website, ranks number one in Google's organic results for "how much does solar panel cleaning cost in the Bay Area" and appears in AI search results for Bay Area solar-cleaning queries. US Kuo Shu Martial Arts in Maryland is named across AI search engines on its brand queries. East West Kung Fu in the Bay Area is the top AI recommendation across engines for its brand query, "What is Bok Fu Do?" These results are measured in monthly audits and vary by market and query.