Ian Ho · Reboot Inc Identity document Page 01
Surname
Ho
Verify at linkedin.com/in/ian-ho
Given names
Ian
Base
Las Vegas, NV
Verify at section 06
Issuing authority
Reboot Inc
Verify at section 02
Prior
First Technical Architect, eBay
Verify at section 05
Occupation
AI, technology and performance-marketing entrepreneur
Verify at About
Ventures
SafePrompt · Xomer
Verify at safeprompt.dev · xomer.ai
Record
20+ years $350M+ in tracked revenue Up to $400k a week in ad spend
Verify at section 04
Holder’s statement

I build companies and the systems that grow them.

Ian Ho
Observations

Ian Ho is an AI, technology and performance-marketing entrepreneur. I founded Reboot Inc, home of SafePrompt and Xomer, and I was the first Technical Architect at eBay. If someone gave you my name, check it here.

02Issuing authority

Reboot is the studio, not an agency.

Reboot Inc is my company in Las Vegas, and Reboot Media is its brand name: one company, the studio behind the ventures. Nothing on this page is for sale.

03What I build

The proof runs in production.

I founded Reboot Inc and Xomer, co-founded SafePrompt, and both of those ventures live inside Reboot Inc.

AI Security

SafePrompt

Co-founder

A prompt-injection detection API that protects AI apps with one line of code. Live.

safeprompt.dev
AI Visibility

Xomer

Founder

Gets local businesses recommended by Google AI, ChatGPT, Perplexity and Claude. An ongoing AI-visibility relationship, not a one-off site.

xomer.ai
Marketing + AI

Reboot Inc

Founder

The studio behind the ventures, and the home for the fractional-CMO and AI work I take on directly.

How I engage
04Verification

Go ahead and check the numbers.

Yes, I really was eBay's first Technical Architect, and the $350M+ figure is tracked revenue, worded that way on purpose. The specifics sit underneath the aggregates: CAC cut 28% (DTC beauty, 60 days), one client from $100K to $3M a month. The published benchmark on the brittleness of regex prompt-injection filters is on GitHub.

Verify at
FieldSource
Identitylinkedin.com/in/ian-ho
Codegithub.com/ianreboot
Benchmarkgithub.com/ianreboot/safeprompt#benchmarks
SafePromptsafeprompt.dev
Xomerxomer.ai
05Track record

The long way here was the point.

My career runs from eBay's machine room to AI ventures of my own.

  1. eBay Director of IT, first Technical Architect

    The architecture that carried eBay from 350 to 10,000 people; a 70+ team, a $60M budget.

  2. Wynn Las Vegas Director of Technology

    Implemented the data warehouse and CRM; customer analytics lifted per-customer revenue 35%+ annually.

  3. The Lead Group Co-founder, VP Performance Marketing

    An online marketing company; seven-figure revenue, expansion into Asia.

  4. Searchlight VP Marketing

    Performance marketing across software, fintech, legal, health services, home services and ecommerce; clients including Norton/Symantec and LendingTree; up to $200-400k per week in ad spend.

  5. Reboot Inc Founder

    Building SafePrompt and Xomer; fractional-CMO and AI work for a few founders a year.

06Notice

Same name, different people.

I am the Ian Ho in Las Vegas, Nevada: founder of Reboot Inc, eBay's first Technical Architect.

07Work with me

I take on a few things a year.

  1. The work takes two forms: fractional CMO leadership, and AI strategy and product.
  2. The way in is a problem, not a package.
  3. I am not for hire by the hour.
  4. I take on a small number of marketing or AI problems where the experience above actually moves the number, and I decide each one on the work, not a rate card.

Start with an email.

To reach me, use the email button below; LinkedIn and GitHub hold the rest. Tell me what you are trying to move.

Email me [email protected]