I have spent twenty years on both sides of the table.
Ian Ho. AI, technology and performance-marketing entrepreneur. I founded Reboot Inc, home to SafePrompt and Xomer, and I was the first Technical Architect at eBay. I build companies and the systems that grow them.
The arc
I started deep in the machine. At eBay I was the first Technical Architect and a director of IT, designing the architecture that carried the company from a few hundred people to ten thousand and leading a team of more than seventy on a budget in the tens of millions. At Wynn Las Vegas I implemented the data warehouse and the CRM, and the customer analytics built on them lifted per-customer revenue 35%+ annually.
Then I moved to the market. I co-founded The Lead Group, an online marketing company that reached seven-figure revenue and expanded into Asia. At Searchlight I ran performance marketing across software, fintech, fashion, lifestyle, legal, health services, home services and ecommerce, for clients including Norton/Symantec and LendingTree, managing up to $200-400k per week in ad spend. The combination is the point: I understand the system that has to be built and the demand that has to be earned.
You are not buying the time it takes me. You are buying the time it took to get here.
What I build now
Under Reboot Inc I build and run live ventures. SafePrompt, which I co-founded, is a prompt-injection detection API that protects AI apps with one line of code; it is live. Xomer, which I founded, gets local businesses recommended by Google AI, ChatGPT, Perplexity and Claude, an ongoing AI-visibility relationship rather than a one-off site. I also build internal AI systems for my own work: persistent agent memory, persona agents, and knowledge orchestration. I published a benchmark on the brittleness of regex prompt-injection filters. The clearest read on how I work is what I have already shipped: safeprompt.dev and xomer.ai.
Working together
I am not for hire by the hour. I take on a small number of marketing or AI problems where the experience above actually moves the number, and I decide each one on the work, not a rate card. Fractional CMO leadership is one example. AI strategy and product is another. If you are weighing something real, tell me about it.