FAQ: AEO Services at Reboot Media
FAQ: AEO Services at Reboot Media
Understanding AEO & Its Business Impact
AI Engine Optimization (AEO) is the process of preparing your website's content to be the direct, cited source for answers given by AI like ChatGPT and Google's AI Overviews. Your business needs it now because customers are increasingly asking questions to AI instead of searching with keywords, and AEO ensures your business provides the answer.
This marks a fundamental shift in how people find information. For years, the goal was to rank high on a list of blue links. Now, the goal is to be the trusted source material that an AI selects and presents as the definitive answer. When a potential customer with high purchase intent asks an AI a question, a citation from that AI serves as a powerful, impartial endorsement. It sends a pre-qualified lead directly to you, with a high degree of trust already established by the AI's selection.
AEO works by proving your real-world experience and authority to AI engines. These platforms are designed to prioritize trustworthy sources, a concept known as E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Our AEO process takes the trust you've already built with your customers and makes it visible to these new gatekeepers of information, turning it from a new tech trend into a trust amplification service for your brand.
SEO's main goal is to get your website a high rank on a list of links. AEO's goal is to make your website the source for the direct answer an AI provides. AEO builds on your existing SEO work; it doesn't replace it, but rather adds a powerful new layer for the age of AI.
Think of your SEO as the strong foundation of a house. It's essential for structure, visibility, and ensuring search engines can find and understand your site. AEO is the brand-new, state-of-the-art roof that prepares you for the future of search. It adds a specific strategic layer on top of your SEO, focusing on things that AI models value heavily, like conversational language, direct question-and-answer structures, and specific technical markup.
You can be confident that this process is safe and complementary to your current efforts. AEO uses search-engine-friendly practices that Google already likes, such as FAQPage and HowTo schema. It adds to, rather than replaces, your existing SEO work, allowing you to leverage the authority you've already built to compete in this new AI-driven landscape.
AEO is ideal for any business that relies on being seen as an expert or the best local choice. It's especially powerful for small and medium businesses, including local shops and professional services, that want a direct way to connect with customers who are actively looking for solutions.
If your customers ask questions that include words like "best," "price," "how to buy," "comparison," or "near me," then AEO is right for you. These are called transactional or commercial queries, and they signal that a user is close to making a purchase decision. AEO is designed to capture these high-intent users.
Furthermore, AEO is fundamentally about proving your credibility. If you have deep experience and expertise in your field—whether you're a baker with a 30-year-old sourdough starter, a mechanic who specializes in European cars, or a financial advisor with years of client success—AEO is the tool that makes that expertise visible to AI. It helps you self-qualify as a trustworthy source, which is exactly what AI engines are looking for.
AEO generates leads by positioning your business as the trusted answer at the exact moment a customer is ready to make a decision. When an AI cites you as the solution for a query like "best CRM for real estate agents," it sends a highly-qualified, pre-sold lead directly to your website.
The user journey is direct and powerful. A potential customer has a problem and asks an AI a question that shows they are ready to buy (e.g., "how much does it cost to repair a cracked iPhone 14 screen?"). The AI, having identified your website as an authoritative source on this topic, presents your answer, often with a citation or link. The user then comes to your site with a high degree of trust, because a neutral third-party AI has already endorsed you. This is fundamentally different from a user clicking a traditional ad; this lead arrives pre-qualified and with confidence in your business.
AEO is the next evolution of search, not a fleeting trend. It’s a direct response to a fundamental change in how people find information online—shifting from keywords to conversations. Preparing for it now is a strategic move to secure your business's visibility for years to come.
This transformation is driven by the widespread adoption of powerful AI chatbots like ChatGPT and the integration of AI into traditional search engines like Google and Bing. The rise of voice assistants has also trained users to ask full, natural-language questions instead of typing abbreviated keywords. This is a durable, long-term shift in user behavior. Businesses that ignored the transition from desktop to mobile search were left behind. The shift to AI-powered answers is just as significant, and early adoption creates a powerful competitive advantage.
We optimize your content for the entire ecosystem of major AI engines. This includes Google's AI Overviews (formerly SGE), ChatGPT, Perplexity, and Microsoft's Copilot (formerly Bing Chat). Our methods are based on universal principles of trust and clarity that all these platforms value.
Our strategy is platform-agnostic because the core principles of AEO are universal. All large language models are designed to find and reward content that demonstrates Experience, Expertise, Authoritativeness, and Trust (E-E-A-T). They all benefit from clean, structured data and clear, direct answers. By focusing on these fundamental best practices, we ensure that your investment in AEO is durable and will deliver results across current and future AI platforms, rather than being tied to the success of a single technology.
Our AEO Services & Process
Our process is designed to be straightforward, transparent, and efficient. It generally follows four key steps:
1. Free Audit & Discovery: It all starts with our free, no-obligation audit. You provide a key page from your website, and we analyze its AEO readiness. This helps us identify your biggest opportunities and gives you immediate, actionable feedback. No access to your site is needed for this initial step.
2. Strategic Query Research: If you decide to move forward with a project, our next step is deep research. We go beyond basic keyword tools to find the authentic, high-value questions your customers are actually asking. We analyze sources like Google's "People Also Ask" sections and community forums like Reddit to understand the precise language and pain points of your audience.
3. Content Creation & Technical Optimization: This is where we craft the answers. Every answer is written using the "Answer First" principle, starting with a concise summary perfect for AI snippets, followed by a more detailed explanation for human readers. We then code this content using FAQPage schema, which is like adding a special label that tells AI, "This is a direct answer to a specific question".
4. Publishing & Reporting: Once the content is ready, we publish it on your site. For our 48-Hour Sprint, you receive live links and a personal video walkthrough explaining the work we did. For ongoing projects, you get access to a live dashboard where you can track your AI visibility and see the results in near real-time.
Our free, no-obligation audit gives you a clear snapshot of your website's current AEO readiness. We analyze one key page to see how well it answers customer questions, check for critical technical errors, and score its "trust signals." You receive a simple one-page PDF with actionable recommendations.
Specifically, we look at three things:
- Content Alignment: Do your page's content and structure answer the top questions AI is seeing from users in your industry?
- Technical Health: Is the necessary schema markup present and correctly implemented? Are there technical issues preventing AI from easily understanding your page?
- Trust Signals (E-E-A-T): We look for the elements that build credibility for both users and AI, such as clear author information, customer reviews, secure site technology (HTTPS), and transparent contact information.
This isn't a sales call. It's a genuinely useful report you can use to make improvements immediately, whether you choose to work with us or not.
The 48-Hour Sprint delivers five professionally written and AEO-optimized question-and-answer pairs, published directly on your website. You also receive the necessary technical schema code, live links to the new content, and a personal video walkthrough from our team explaining the work we did.
To be precise, here is what you get:
- Five High-Impact Q&As: We research and write five complete question-and-answer sets targeting high-intent queries from your potential customers.
- Professional JSON-LD Schema: We implement the FAQPage schema code that makes your Q&As highly visible and understandable to AI engines.
- Live Implementation: We publish the content and code directly on your website for you.
- Personal Video Walkthrough: We record a short, custom video that explains the work we completed, showing you the new content and explaining the strategy behind it.
The value of each deliverable is clear: The Q&As are your foothold in the AI answer space. The schema code is what makes them visible to AI. The video walkthrough ensures you understand exactly what was done and why.
Our Monthly Plan provides ongoing AEO support, where we consistently add new optimized answers to your site and provide detailed visibility reports. The Premium Build-out is for businesses wanting to become the undisputed leader in their niche, adding advanced features like voice answers and a direct data feed for AIs.
The table below outlines the key differences to help you choose the right path for your business.
| Feature | Free Audit | 48-Hour Sprint | Monthly Plan | Premium Buildout |
|---|---|---|---|---|
| Best For | Testing the waters | Fast, tangible results | Steady, long-term growth | Market leaders & innovators |
| Key Deliverable | 1-Page PDF Report | 5 Optimized Q&As | Ongoing Q&A Creation | Advanced AEO Assets |
| Price | Free | Starts at $1,500 | Custom Quote | Custom Quote |
| Timeline | 2 to 3 Business Days | 48 Hours | Monthly | Project-based |
| Core Activities | Page Analysis, Schema Check, Trust Score | Query Research, Content Creation, Schema Implementation | Continuous Research, Content Expansion, Performance Tracking | All of the above plus advanced implementation |
| Advanced Features | - | - | - | Voice Answers, API Feeds, RAG Model |
For the Premium Build-out, we translate the advanced features into clear business advantages:
- Voice clips: We create short audio versions of your answers, optimizing them for voice assistants like Alexa and Google Assistant.
- API feeds: We can create a private, real-time 'facts API' for your business. This allows AI engines to pull the most up-to-date information (like pricing or inventory) directly from you, ensuring their answers are always accurate and establishing you as the ultimate trusted data source.
To start the 48-Hour Sprint, we typically need temporary editor-level access to your website's content management system (like WordPress, Shopify, or Squarespace). This allows us to publish the new Q&A content and implement the schema code directly. We handle all the technical aspects for you.
We want to assure you that your security is paramount. We only require the minimum level of access needed to perform the work, and we do not need access to any sensitive customer information,financial data,back-end server settings.
For the free audit, we don't need any access at all—just the URL of the page you would like us to review.
Results, Measurement, and Proof
We measure success with clear, AEO-specific metrics, not vague traffic numbers. We track your "AI Visibility Score" (how often you're cited), your "Share of Answer" for key customer questions, and leads generated from AI referrals. You can see all this on a live dashboard we provide.
Here’s what those key metrics mean for your business:
- AI Visibility Score: This is a composite score that reflects how often your brand appears in AI-generated answers across relevant topics. A higher score means greater authority and presence.
- Share of Answer: For a specific, high-value question (e.g., "best pizza in Brooklyn"), this is the percentage of times your business is the cited source. Dominating the Share of Answer for transactional questions is our primary goal.
- AI-Referred Leads: We track clicks and conversions that originate from AI citations, allowing you to see the direct connection between AEO and new business.
The Return on Investment (ROI) comes from connecting these metrics to your bottom line. Higher visibility leads to more citations. More citations for transactional questions lead directly to more pre-qualified leads and sales, often with a higher conversion rate due to the trust established by the AI's endorsement.
Absolutely. One of our clients, a small business, saw new, qualified leads coming from both ChatGPT and Perplexity within three weeks of our engagement. During our initial call, we can walk you through the specific questions we optimized and the results they generated.
While we must respect client confidentiality and cannot share all their data publicly, we are happy to discuss anonymized examples and screenshots from small and medium-sized businesses, including local brick-and-mortar shops. When you book a call with us, we can show you the "before and after" and connect the work we did to the tangible leads they received. This helps you see exactly how our process can apply to a business just like yours.
Working with Reboot Media
Yes, we work with businesses all over the world. Our entire process is conducted remotely, which allows us to collaborate effectively with you regardless of your location or time zone. We have successful client relationships in North America, Europe, and Asia-Pacific and are experienced in managing international projects smoothly.
Absolutely. One of our clients, a small business, saw new, qualified leads coming from both ChatGPT and Perplexity within three weeks of our engagement. During our initial call, we can walk you through the specific questions we optimized and the results they generated.
While we must respect client confidentiality and cannot share all their data publicly, we are happy to discuss anonymized examples and screenshots from small and medium-sized businesses, including local brick-and-mortar shops. When you book a call with us, we can show you the "before and after" and connect the work we did to the tangible leads they received. This helps you see exactly how our process can apply to a business just like yours.
We are AEO specialists, not generalists. Our focus is entirely on this new, critical field. We combine deep technical expertise with a productized, transparent process—like our 48-Hour Sprint—that delivers fast, measurable results without locking you into a long-term contract.
Here are three key differences:
- Specialization: Many agencies are adding AEO as a small bullet point to a long list of services. For us, it is the service. This singular focus allows us to stay at the absolute cutting edge of AEO strategy and execution.
- Transparency and Speed: We reject the traditional, slow-moving agency model. Our productized services like the 48-Hour Sprint have clear deliverables, fixed pricing, and a rapid timeline. You know exactly what you're getting, when you're getting it, and how much it costs.
- Focus on Real Authority: Our methodology is built around proving your real-world Experience and Trust (E-E-A-T) to AI engines. This is a deeper, more sustainable strategy than just applying technical tricks. We work to make your genuine expertise visible, creating a durable competitive advantage.
The best way to start is with our free, no-obligation AEO Audit. It’s a quick and valuable way for you to get actionable insights and for us to understand your business. You can request your free audit contacting us or by booking a quick call on our website.
This audit is the logical, low-risk first step. It allows you to see the quality of our thinking and get immediate value before making any commitment. We pride ourselves on being responsive and helpful, and we aim to reply to all inquiries within one business day.
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We're Here To Help
Our team is ready to support you with expert advice & solutions.
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